Argentina (Washington Insider Magazine)— In 2014, the Food Truck Store (TFTS) was born as a collaborative venture between Rodolfo Cámara and his father, initially operating as a mobile food trailer at various events across Argentina. Over time, TFTS expanded to six branches, including three franchises, and ventured into the competitive American market, particularly Miami, with plans for further expansion.
Following initial struggles with mobile operations and regulatory challenges, Cámara transformed TFTS into a gourmet hamburger restaurant in May 2018. This shift proved immensely successful, leading to a surge in customer traffic and the abandonment of plans to sell the business.
Expansion and Challenges in Argentina
Even though TFTS has been successful, Argentine economic uncertainty has made further domestic expansion of the company cautious. Cámara is still on the lookout and will not pursue new franchises throughout the nation until the economy has stabilized.
International Ambitions and Franchise Opportunities
According to Iprofesional, TFTS’s primary focus lies in international expansion, particularly in the United States, where it already operates two franchises in Miami and plans to open 15 more. Cámara also expresses interest in other markets, including Spain, Chile, Uruguay, Paraguay, and Mexico.
Franchise Requirements and Investment
Potential franchisees must invest a minimum of $275,000, with additional costs for entry fees, training, and lodging. Cámara emphasizes the importance of commitment and operational involvement from franchisees, rather than mere interest in securing a work visa.
Sustainable Growth and Global Branding
TFTS aims for sustainable growth, prioritizing the success and stability of its franchisees. Cámara stresses the importance of careful expansion to ensure the long-term viability of the brand on a global scale.
