Saudi Arabia (Washington Insider Magazine) – Saudi Arabia is experiencing a surge of national pride, fueled by cultural, economic, and social transformations led by Crown Prince Mohammed bin Salman. From historic World Cup victories to economic self-sufficiency, the kingdom is redefining its identity with global implications.
A Shift in National Identity
Traditionally, Saudi identity took a backseat to the country’s dominant Islamic heritage. Religious authorities discouraged patriotic expressions, and celebrations like National Day were once frowned upon. However, under Vision 2030, nationalism has taken center stage.
The Saudi government is actively promoting national pride through cultural revival, including highlighting pre-Islamic history, celebrating national achievements, and encouraging citizens to explore heritage sites like Al-Ula. The visibility of the Saudi flag in Riyadh and the rise of patriotic slogans reflect this shift.
Economic Nationalism & Saudization
Beyond symbolism, Saudi nationalism is reshaping the economy. The kingdom is pushing for self-reliance by reducing its dependence on oil and increasing local employment. The “Saudization” initiative mandates private companies to hire more Saudi nationals, reducing reliance on foreign labor.
In a bold move, Saudi Arabia has set a 2023 deadline for foreign companies to establish regional headquarters in the country if they wish to secure government contracts. These policies aim to boost employment, diversify the economy, and solidify national pride in economic success.
Women Leading the Transformation
Among the biggest beneficiaries of this shift are Saudi women. Greater workforce participation has given them new opportunities, marking a dramatic departure from the past. The empowerment of young women has been a defining feature of this evolving national identity.
Global Assertiveness & Foreign Policy
Saudi Arabia’s emphasis on self-interest is also influencing its foreign policy. The kingdom’s decision to cut oil production, despite U.S. pressure, signaled a shift from traditional alliances toward a “Saudi First” approach. This stance resonates with the younger generation, eager to see their nation recognized as a global powerhouse.
Cultural Renaissance & National Celebrations
With religious restrictions loosening, cultural events are thriving. National Day celebrations have grown larger, and Saudi Arabia has introduced Founding Day as another official holiday. The entertainment industry is flourishing, with new programs like “Saudi Idol” and government-sponsored music festivals celebrating local artists.
Looking Ahead
As Saudi Arabia embraces nationalism, it is redefining its role both domestically and globally. Whether through economic policies, cultural revival, or foreign policy, the kingdom’s transformation reflects a new era—one where national pride is no longer just encouraged but central to its vision for the future.
