USA (Washington Insider Magazine)— Lionel Messi, the Argentine soccer icon, has not only made waves in Major League Soccer (MLS), but has also expanded his business portfolio since moving to Miami. His most recent attempt is the creation of a hydrating drink brand in cooperation with a well-known beverage maker in North America.
Partnership Unveiled
According to Forbesargentina, Messi’s foray into the US market is not just about soccer. In addition to enhancing the MLS, his relocation presents an opportunity to expand his business ventures. In addition to collaborations with major brands like Apple and endorsements for products such as Michelob Ultra beer, Messi has now introduced his hydration line, Mas+ by Messi. The brand embodies his ethos of always striving for more and maintaining a positive mindset.
Collaboration with Mark Anthony Brands
Although the official confirmation is pending, current reports suggest that Messi will partner with Mark Anthony Brands, an Irish company recognized for its successful alcoholic beverages like White Claw Hard Seltzer and Mike’s Hard Lemonade, to co-own the hydration drink. With its headquarters in Chicago, Mark Anthony Brands commands a significant portion of the US beverage market, solidifying its status as a leading industry player with substantial revenue and expansion.
Anthony von Mandl: The Man Behind the Brand
Anthony von Mandl, the founder and CEO of Mark Anthony Brands, set out on a trip from Europe to Canada, driven by his passion for wine, which resulted in the establishment of a wine import firm in 1972. The company gradually increased its global reach. The collaboration with Messi marks the brand’s foray into the non-alcoholic beverage sector, ushering in a new chapter in its history.
The Non-Alcoholic Beverage Market
Messi and his team’s months of diligent planning have culminated in the unveiling of Mas+. With a pre-sale option now accessible on the official website, the product is expected to hit the shelves in about 30 days. The global market for electrolyte-infused hydration drinks has grown significantly, with revenue expected to skyrocket by 2031. sensible marketing efforts stressing hydration benefits and electrolyte replenishment have helped to drive consumer interest, making Messi’s participation a sensible decision to capitalize on industry trends.
In an environment where targeted marketing and brand alliances are critical, Lionel Messi’s debut into the non-alcoholic beverage sector is well positioned to harness his global reach and fan base to increase sales and encourage a healthy lifestyle among customers.
